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Digital Tribes
In early October, 2008, ABI Research conducted an online study among tech-savvy adult US consumers concerning their behaviors on and attitudes about the Internet, mobile phones, and television, as well as their usage and perceptions of a number of different consumer brands. One of the goals of this study was to conduct a segmentation that could be replicated and used in the future to understand these tech-savvy groups’ attitudes and behaviors towards the purchase of new technology products and services. Four distinct groups emerged from this attitudinal and behavioral segmentation: Tech-Savvy/TV Averse, Online/On-a-Budget, Wireless Women on the Web, and On-the-Go Gadgeteers.
Consumer Brand Perceptions October 2008
In today’s challenging economic climate, consumers will undoubtedly be putting a lot of thought into making technology purchases. While price is likely to be a key purchase driver, brand perceptions will almost certainly also play an extremely important role. Which brands do consumers trust? Which are perceived as providing quality product and services? This White Paper presents the results of an online consumer survey conducted by ABI Research in October, 2008, in which more than 1000 U.S. consumers were questioned about their familiarity with and perceptions of the following 14 brands: Apple, AT&T, Cisco, Comcast, Cox, Intel, LG, Microsoft, Motorola, Nokia, Samsung, Sony, Sprint Nextel, and Verizon. The White Paper presents a summary of perceptions for each brand and also shows how the brands fared against one another.
US Operator Mobile Messaging Services
This White Paper provides a snapshot of the mobile business customer based on survey data, primary research and pricing analysis. It includes a demographic comparison of operators across many different levels including occupations and verticals, mobility profile, operator satisfaction ratings, and smartphone penetration. Mobile services adoption and usage responses are rolled up to provide a snapshot of mobile services ARPUs in the two dominant categories of mobile messaging services: text, picture, video and IM messaging; and mobile e-mail/Internet access. The White Paper also includes customer interests in handset features, and distribution of personal and business usage of messaging services. It concludes with a summary of major factors driving mobile messaging services for these operators and important considerations to increase mobile messaging services adoption.
Real-Time Fleet and Cargo Dispatch Markets
Commercial Telematics is a very broad term that covers wireless communications into and out of vehicles to provide a single source of data for a manager to keep track of a vehicle fleet and optimize fleet operations. As the technology and applications develop, more specialized functionality is being produced to serve the needs of particular fleet verticals. The core technology is shared, but specific features are designed to meet the demands of a specialized market. At the Logistics & Fleet Management Systems USA Conference in Atlanta on 23-24 October 2008, a panel of experts discussed the new technology emerging to support real-time dispatch fleet operations. This white paper was written to provide some background information about this vertical market, and examines:
SMB Wi-Fi Market
There are approximately 6.3 million small and medium-size businesses (SMBs) in the United States with fewer than 1,000 employees. In fact, 98% of these companies have fewer than 100 employees. Channel partners shoulder the burden when it comes to selling products and servicing customers. Messaging to these customers can be tricky since their level of technical expertise falls well below that found in large enterprise IT departments. Selling this group cutting-edge technology such as voice-over-Wi-Fi or 802.11n can be complicated. SMB customers often lack the long-term perspective of their larger brethren. ABI Research conducted a web survey of 501 SMBs in August 2008. This white paper examines the unique dynamics of this market including:
| WHITE PAPERS BY TITLE Digital Tribes Consumer Brand Perceptions October 2008 US Operator Mobile Messaging Services Real-Time Fleet and Cargo Dispatch Markets SMB Wi-Fi Market Consumer Goods Manufacturers Continue to Press Forward with RFID Adoption Plans Mobile Content End User Survey Global Consumer Wireless Survey: Selection Criteria for Mobile Operators and Handsets Pay-TV and the American Consumer What’s Not Going to Happen in 2008 Wireless Consumer & Business User Profiles Digital Content Unleashed The RFID Opportunity Hunt:Searching for the Killer Applications The RFID Deployment Dance: RFID Infrastructure, Software, and Service Take Center Stage What ISN’T Going to Happen in 2007 Contactless Commerce and NFC What ISN'T Going to Happen in 2006 An Overview of the Vodafone Group Voice over Wi-Fi Conditional Access, Digital Assets, Rights, and Territorial Rights Management A Primer on Real-Time Traffic Systems RFID and the Importance of Integration and Software ABI Research Electronic Container Tracking White Paper |